Today we launched the first James Collection brand store on Southwold's high street as part of a new pilot programme - bringing Awaze’s professionally managed service offering to Suffolk for the first time.

James Collection brings together Awaze’s portfolio of high-quality villas, cottages and lodges in response to growing demand for personalised holidays in the UK.

The new store gives owners full support across bookings, guest communications and property care, as well as access to on-the-ground support through local teams who understand the market, guest profile and what makes destinations like Southwold distinctive.

By combining technology, tailored local expertise and in-person service, the pilot reflects our continued focus on delivering a bespoke and meaningful experience for both owners and guests.

👇 Find out more via the link

Awaze brings premium holiday stays to Southwold high street as demand for UK coastal breaks grows