Following on from our record-breaking Easter performance, we've gone from strength-to-strength delivering our best performance for August.

Despite a challenging economic climate, our NOVASOL brand contributed to one of our busiest Augusts ever, with over one million guests staying in our properties across 20 countries.

We saw a remarkable surge in key markets in Europe, with all-time bookings in Denmark, Croatia, Germany, Italy, Belgium, and Norway. And in the UK, bookings through our Hoseasons and cottages.com brands remained steady for August 2025 and occupancy rates were up 2.5% year-on-year across both brands.

Key highlights from the month include:

📈 Record-breaking bookings for NOVASOL across Europe

🛬 Denmark, Croatia, and Italy leading with the highest guest arrivals

🏡 UK occupancy up 2.5% year-on-year across Hoseasons and cottages.com

🐾 23% of bookings included a pet – reflecting demand for pet-friendly holidays

✨ Guest satisfaction up 30%, with record cleaning scores

Looking ahead, CEO Matthew Price said: “We’re already seeing strong forward bookings coming in for the 2026 season, which is a cause for optimism. With about 105,000 accommodation choices in more than 20 countries, we can confidently say we have something for everyone.”

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